Start with Why by Simon Sinek explores the power of purpose and how leaders and organizations that focus on “why” they do something, rather than just “what” they do or “how” they do it, are more successful and inspiring. Sinek introduces the concept of the “Golden Circle” with “Why” at the core, explaining that people are more likely to follow and trust leaders who communicate a clear sense of purpose. He illustrates this idea with real-world examples, including Apple’s brand strategy and Martin Luther King Jr.’s leadership, showing how a strong “why” drives loyalty and motivation.

What really stuck with me while reading this book was the realization that defining my “why” could help me in both my personal and professional life. I’ve often focused on what I need to achieve and how to get there, but this book made me reconsider why I’m pursuing certain goals in the first place. It’s made me more thoughtful about aligning my work and personal decisions with a deeper sense of purpose. This shift in perspective has already helped me approach leadership and decision-making with more clarity and confidence.