Marketing without a clear strategic plan can feel like throwing darts in the dark. To ensure our promotions are well-structured, targeted, and data-driven, I led the development of our 2025 marketing calendar and promotional roadmap—aligning campaigns with business goals and customer segmentation for maximum impact.

Project Overview & Key Steps

🔹 Defining Promotions & Target Audience – We structured our four key promotional strategies:

1. Buy X quantity, get Y free (always active)
2. Buy X of selected products, get one from a different list free
3. Price discounts on selected products
4. Special event price discounts on orders

These were carefully tailored for two different customer groups:

• End users (Tulda Amazon store promotions)
• Distributors (bulk order promotions)

🔹 ERP System Setup & Financial Analysis – Configured each promotion in OrderWise, conducted a margin analysis, and outlined specific sales growth targets.
🔹 Internal Coordination – Shared promotional plans with the Sales Manager for feedback and approval before adding them to our official marketing calendar.
🔹 Email Campaign Strategy – Developed separate email campaigns for end users and distributors to ensure personalized messaging and accurate pricing.
🔹 Tracking & Follow-Ups – Analyzed email performance, identified engaged customers, and launched follow-up campaigns to maximize conversions.

Key Results & Insights

📈 Email Performance:
✔ Distributors: 75% email open rate | 29% click-through rate
✔ End users: 37% email open rate | 9.1% click-through rate

📊 Business Impact:
✅ +14% sales growth in 2025 compared to the same period last year
✅ Improved brand awareness through structured promotions
✅ More efficient sales follow-ups based on campaign insights

Having a clear promotional roadmap has significantly enhanced our sales strategy, making our marketing efforts more data-driven and impactful.

💬 How do you approach marketing calendar planning in your company? Let’s exchange insights in the comments!